Why does an invitation video stop at 12 seconds?
A card's arrival stops at 12 seconds. Every frame is photographed for every guest, so a longer card means a longer send.
What sets the length of a card?
The last line to arrive. Each line and each piece of artwork has its own timing, and the card ends when the last one lands.
Why is there a cap at all?
One line given a very late start would multiply the time it takes to make every guest's video. The cap stops that and nothing else.
Does a longer card cost more?
No. The price for each guest is the same at one second and at 12. Length spends time, not money.
Will a good design ever reach the cap?
Almost never. The longest motion in the list runs 3.4 seconds, so the cap sits more than 3 times past it.